Harnessing the influence of social proof in online shopping: The effect of electronic word of mouth on sales of digital microproducts

International Journal of Electronic Commerce

Volumn 16, Issue 2, 2011, Pages 91-113

  Amblee, Naveen ^a   Bui, Tung ^b  

^a INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE   (India)

^b UNIVERSITY OF HAWAII   (United States)

Author keywords

Digital microproducts; digital products; electronic word of mouth; eWOM; social proofs

Indexed keywords

EID: 84555219865     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415160205     Document Type: Article

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