Personal selling elasticities: A meta-analysis

Journal of Marketing Research

Volumn 47, Issue 5, 2010, Pages 840-853

  Albers, Sonke ^a   Mantrala, Murali K ^b   Sridhar, Shrihari ^c  

^a Köhne Logistics University   (Germany)

^b UNIVERSITY OF MISSOURI   (United States)

^c MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Empirical marketing generalizations; Hierarchical linear model; Meta analysis; Personal selling elasticity; Sales management

Indexed keywords

EID: 77957964508     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.5.840     Document Type: Article

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