The mass marketing of luxury

Business Horizons

Volumn 41, Issue 6, 1998, Pages 61-68

  Nueno, Jose Luis ^a   Quelch, John A ^b  

^a Jose Luis Nueno Is An Assoc P   (Spain)

^b John A Quelch Is Dean London B   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039498822     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0007-6813(98)90023-4     Document Type: Article

References (10)

1. Barker Robert. Confessions of a Logo Addict. Business Week. June 9, 1997;117. (Industrial ed.).
2. Bongiorno Lori. How Tiffany's Took the Tarnish Off. Business Week. August 16, 1996;67-68.
3. Duff Christina. Indulging in Inconspicuous Consumption. Wall Street Journal. April 14, 1997;4.
4. Griffiths John. Aston Martin to Boost Top Car Output. Financial Times. February 16, 1997;4.
5. Leonhardt David. Two-tier Marketing. Business Week. March 17, 1997;82-90.
6. Joshua Levine, "Liberté, Fraternité - But To Hell With Egalité!" Forbes. pp. 80-89.
7. Rawsthorn Alice. Fashion House Founders Cash in on Kudos. Financial Times. March 25, 1997;17.
8. Rawsthorn Alice. Hot Labels Steal the Show. Financial Times. September 28-29, 1996;9.
9. Underwood Elaine. Low-Key Luxury. Brandweek. July 1, 1996;23-27.
10. The Velvet Revolution. Economist. December 14, 1996;70.