메뉴 건너뛰기




Volumn 35, Issue 5, 2009, Pages 864-876

Objective and subjective knowledge relationships: A quantitative analysis of consumer research findings

Author keywords

[No Author keywords available]

Indexed keywords


EID: 58749089473     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/593688     Document Type: Article
Times cited : (235)

References (95)
  • 1
    • 58749093705 scopus 로고    scopus 로고
    • The Difference between Perceptual and Objective Performance Measures: An Empirical Analysis,
    • No. 04-103, Marketing Science Institute, Cambridge, MA
    • Ailawadi, Kusum L., Rajiv P. Dant, and Dhruv Grewal (2004), "The Difference between Perceptual and Objective Performance Measures: An Empirical Analysis," MSI Report No. 04-103, Marketing Science Institute, Cambridge, MA.
    • (2004) MSI Report
    • Ailawadi, K.L.1    Dant, R.P.2    Grewal, D.3
  • 3
    • 0034338808 scopus 로고    scopus 로고
    • Knowledge Calibration: What Consumers Know and What They Think They Know
    • September
    • - (2000), "Knowledge Calibration: What Consumers Know and What They Think They Know," Journal of Consumer Research, 27 (September), 123-56.
    • (2000) Journal of Consumer Research , vol.27 , pp. 123-156
    • Alba, J.W.1    Wesley Hutchinson, J.2
  • 4
    • 0346624905 scopus 로고    scopus 로고
    • Baumgartner, Hans and Rik Pieters (2003), The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas over Time, Journal of Marketing, 67 (April), 123-39.
    • Baumgartner, Hans and Rik Pieters (2003), "The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas over Time," Journal of Marketing, 67 (April), 123-39.
  • 5
    • 0035534147 scopus 로고    scopus 로고
    • Response Styles in Marketing Research: A Cross-National Investigation
    • May
    • Baumgartner, Hans and Jan-Benedict E. M. Steenkamp (2001), "Response Styles in Marketing Research: A Cross-National Investigation," Journal of Marketing Research, 38 (May), 143-56.
    • (2001) Journal of Marketing Research , vol.38 , pp. 143-156
    • Baumgartner, H.1    Steenkamp, J.-B.E.M.2
  • 6
    • 0001188499 scopus 로고
    • Reference Group Influence on Product and Brand Purchase Decisions
    • September
    • Bearden, William O. and Michael J. Etzel (1982), "Reference Group Influence on Product and Brand Purchase Decisions," Journal of Consumer Research, 9 (September), 183-94.
    • (1982) Journal of Consumer Research , vol.9 , pp. 183-194
    • Bearden, W.O.1    Etzel, M.J.2
  • 7
    • 0003107998 scopus 로고
    • Models of Science Achievement: Forces Affecting Male and Female Performance in School Science
    • ed. Thomas D. Cook, New York: Russell Sage
    • Becker, Betsy J. (1992), "Models of Science Achievement: Forces Affecting Male and Female Performance in School Science," in Meta-analysis for Explanation: A Casebook, ed. Thomas D. Cook, New York: Russell Sage, 209-81.
    • (1992) Meta-analysis for Explanation: A Casebook , pp. 209-281
    • Becker, B.J.1
  • 8
    • 0003096128 scopus 로고
    • Examining Explanatory Models through Research Synthesis
    • ed. Harris Cooper and Larry V. Hedges, New York: Russell Sage
    • Becker, Betsy J. and Christine M. Schram (1994), "Examining Explanatory Models through Research Synthesis," in The Handbook of Research Synthesis, ed. Harris Cooper and Larry V. Hedges, New York: Russell Sage, 357-81.
    • (1994) The Handbook of Research Synthesis , pp. 357-381
    • Becker, B.J.1    Schram, C.M.2
  • 9
    • 58749100098 scopus 로고    scopus 로고
    • Attitudes, Norms and Knowledge: Implications for Ecologically Sound Purchasing Behavior
    • ed. Edward A. Blair and Wagner A. Kamakura, Hilton Head, SC: American Marketing Association
    • Bell, Simon J., Peter J. Erwin, and Colin S. McLeod (1996), "Attitudes, Norms and Knowledge: Implications for Ecologically Sound Purchasing Behavior," in American Marketing Association Winter Educators' Conference, Vol. 7, ed. Edward A. Blair and Wagner A. Kamakura, Hilton Head, SC: American Marketing Association, 349-56.
    • (1996) American Marketing Association Winter Educators' Conference , vol.7 , pp. 349-356
    • Bell, S.J.1    Erwin, P.J.2    McLeod, C.S.3
  • 10
    • 0001685244 scopus 로고
    • Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes
    • December
    • Betunan, James R. and C. Whan Park (1980), "Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes," Journal of Consumer Research, 7 (December), 234-48.
    • (1980) Journal of Consumer Research , vol.7 , pp. 234-248
    • Betunan, J.R.1    Whan Park, C.2
  • 11
    • 84993083354 scopus 로고    scopus 로고
    • The Effectiveness of Credit-Card Regulation for Vulnerable Consumers
    • Braunsberger, Karin, Laurie A. Lucas, and Dave Roach (2004), "The Effectiveness of Credit-Card Regulation for Vulnerable Consumers," Journal of Services Marketing, 18 (5), 358-70.
    • (2004) Journal of Services Marketing , vol.18 , Issue.5 , pp. 358-370
    • Braunsberger, K.1    Lucas, L.A.2    Roach, D.3
  • 12
    • 0002531628 scopus 로고
    • The Effects of Product Class Knowledge on Information Search Behavior
    • June
    • Brucks, Merrie (1985), "The Effects of Product Class Knowledge on Information Search Behavior," Journal of Consumer Research, 12 (June), 1-16.
    • (1985) Journal of Consumer Research , vol.12 , pp. 1-16
    • Brucks, M.1
  • 13
    • 33750631099 scopus 로고    scopus 로고
    • Multiple-Choice and True/False Tests: Reliability Measures and Some Implications of Negative Marking
    • October
    • Burton, Richard F. (2004), "Multiple-Choice and True/False Tests: Reliability Measures and Some Implications of Negative Marking," Assessment and Evaluation in Higher Education, 29 (October), 585-95.
    • (2004) Assessment and Evaluation in Higher Education , vol.29 , pp. 585-595
    • Burton, R.F.1
  • 14
    • 22844457280 scopus 로고    scopus 로고
    • Implications of Accurate Usage of Nutrition Facts Panel Information for Food Product Evaluations and Purchase Intentions
    • Burton, Scott, Judith A. Garretson, and Anne M. Velliquette (1999), "Implications of Accurate Usage of Nutrition Facts Panel Information for Food Product Evaluations and Purchase Intentions," Journal of the Academy of Marketing Science, 27 (4), 470-80.
    • (1999) Journal of the Academy of Marketing Science , vol.27 , Issue.4 , pp. 470-480
    • Burton, S.1    Garretson, J.A.2    Velliquette, A.M.3
  • 15
    • 0037262355 scopus 로고    scopus 로고
    • Factors Influencing the Likelihood of Consumer Defection: The Role of Consumer Knowledge
    • Capraro, Anthony J., Susan Broniarczyk, and Rajendra K. Srivastava (2003), "Factors Influencing the Likelihood of Consumer Defection: The Role of Consumer Knowledge," Journal of the Academy of Marketing Science, 31 (2), 164-75.
    • (2003) Journal of the Academy of Marketing Science , vol.31 , Issue.2 , pp. 164-175
    • Capraro, A.J.1    Broniarczyk, S.2    Srivastava, R.K.3
  • 16
    • 33846967444 scopus 로고    scopus 로고
    • Influences on What Consumers Know and What They Think They Know regarding Pricing Tactics
    • February
    • Carlson, Jay P., William O. Bearden, and David M. Hardesty (2007), "Influences on What Consumers Know and What They Think They Know regarding Pricing Tactics," Psychology and Marketing, 24 (February), 117-42.
    • (2007) Psychology and Marketing , vol.24 , pp. 117-142
    • Carlson, J.P.1    Bearden, W.O.2    Hardesty, D.M.3
  • 17
    • 84992904544 scopus 로고    scopus 로고
    • Does Customer Knowledge Affect How Loyalty Is Formed?
    • Chiou, Jyh-Shen, Cornelia Droge, and Sangphet Hanvanich (2002), "Does Customer Knowledge Affect How Loyalty Is Formed?" Journal of Service Research, 5 (2), 113-24.
    • (2002) Journal of Service Research , vol.5 , Issue.2 , pp. 113-124
    • Chiou, J.-S.1    Droge, C.2    Hanvanich, S.3
  • 18
    • 33846978672 scopus 로고
    • Measuring Prior Knowledge
    • ed. Richard J. Lutz, Las Vegas, NV: Association for Consumer Research
    • Cole, Catherine A., Gary Gaeth, and Surendra N. Singh (1986), "Measuring Prior Knowledge," in Advances in Consumer Research, Vol. 13, ed. Richard J. Lutz, Las Vegas, NV: Association for Consumer Research, 64-66.
    • (1986) Advances in Consumer Research , vol.13 , pp. 64-66
    • Cole, C.A.1    Gaeth, G.2    Singh, S.N.3
  • 19
    • 0031287439 scopus 로고    scopus 로고
    • Consumer Knowledge Measures as Predictors in Product Evaluation
    • May
    • Cordell, Victor V. (1997), "Consumer Knowledge Measures as Predictors in Product Evaluation," Psychology and Marketing, 14 (May), 241-60.
    • (1997) Psychology and Marketing , vol.14 , pp. 241-260
    • Cordell, V.V.1
  • 20
    • 0242676821 scopus 로고    scopus 로고
    • Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe
    • September
    • Coulter, Robin A., Linda L. Price, and Lawrence Feick (2003), "Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe," Journal of Consumer Research, 30 (September), 151-69.
    • (2003) Journal of Consumer Research , vol.30 , pp. 151-169
    • Coulter, R.A.1    Price, L.L.2    Feick, L.3
  • 21
    • 58749099559 scopus 로고
    • Recovering Forgotten Information: A Study in Consumer Expertise
    • ed. Chris T. Allen and Deborah Roedder John, Nashville: Association for Consumer Research
    • Cowley, Elizabeth (1994), "Recovering Forgotten Information: A Study in Consumer Expertise," in Advances in Consumer Research, Vol. 21, ed. Chris T. Allen and Deborah Roedder John, Nashville: Association for Consumer Research, 58-63.
    • (1994) Advances in Consumer Research , vol.21 , pp. 58-63
    • Cowley, E.1
  • 22
    • 1642580872 scopus 로고    scopus 로고
    • The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information
    • December
    • Cowley, Elizabeth and Andrew A. Mitchell (2003), "The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information," Journal of Consumer Research, 30 (December), 443-54.
    • (2003) Journal of Consumer Research , vol.30 , pp. 443-454
    • Cowley, E.1    Mitchell, A.A.2
  • 23
    • 58749116954 scopus 로고    scopus 로고
    • Attitudes towards Government Regulation and Consumer Policy Initiatives in Retail Financial Services
    • Nottingham, UK
    • Devlin, James (2006), "Attitudes towards Government Regulation and Consumer Policy Initiatives in Retail Financial Services," report prepared for the Financial Services Research Forum, Nottingham, UK.
    • (2006) report prepared for the Financial Services Research Forum
    • Devlin, J.1
  • 24
    • 0034342813 scopus 로고    scopus 로고
    • Consumer Choice between Hedonic and Utilitarian Goods
    • February
    • Dhar, Ravi and Klaus Wertenbroch (2000), "Consumer Choice between Hedonic and Utilitarian Goods," Journal of Marketing Research, 37 (February), 60-71.
    • (2000) Journal of Marketing Research , vol.37 , pp. 60-71
    • Dhar, R.1    Wertenbroch, K.2
  • 26
    • 36348960629 scopus 로고    scopus 로고
    • Self-Image Motives and Consumer Behavior: How Sacrosanct Self-Beliefs Sway Preferences in the Marketplace
    • Dunning, David (2007), "Self-Image Motives and Consumer Behavior: How Sacrosanct Self-Beliefs Sway Preferences in the Marketplace," Journal of Consumer Psychology, 17 (4), 237-49.
    • (2007) Journal of Consumer Psychology , vol.17 , Issue.4 , pp. 237-249
    • Dunning, D.1
  • 27
    • 43949148806 scopus 로고
    • Do We Know What We Need to Know? Objective and Subjective Knowledge Effects on ProEcological Behaviors
    • Ellen, Pam Scholder (1994), "Do We Know What We Need to Know? Objective and Subjective Knowledge Effects on ProEcological Behaviors," Journal of Business Research, 30 (1), 43-52.
    • (1994) Journal of Business Research , vol.30 , Issue.1 , pp. 43-52
    • Ellen, P.S.1
  • 28
    • 84973703322 scopus 로고
    • A Validation of the Goldsmith and Hofacker Innovativeness Scale
    • Flynn, Leisa R. and Ronald E. Goldsmith (1993), "A Validation of the Goldsmith and Hofacker Innovativeness Scale," Educational and Psychological Measurement, 53 (4), 1105-16.
    • (1993) Educational and Psychological Measurement , vol.53 , Issue.4 , pp. 1105-1116
    • Flynn, L.R.1    Goldsmith, R.E.2
  • 30
    • 0002344019 scopus 로고
    • Social Cognition: Consumers' Inferences about the Self and Others
    • ed. Thomas S. Robertson and Harold H. Kassarjian, Englewood Cliffs, NJ: Prentice Hall
    • Folkes, Valerie S. and Tina Kiesler (1991), "Social Cognition: Consumers' Inferences about the Self and Others," in Handbook of Consumer Behavior, ed. Thomas S. Robertson and Harold H. Kassarjian, Englewood Cliffs, NJ: Prentice Hall, 281-315.
    • (1991) Handbook of Consumer Behavior , pp. 281-315
    • Folkes, V.S.1    Kiesler, T.2
  • 31
    • 33646040391 scopus 로고    scopus 로고
    • Do You Know Me? Consumer Calibration of Friends' Knowledge
    • March
    • Gershoff, Andrew D. and Gita Venkataramani Johar (2006), "Do You Know Me? Consumer Calibration of Friends' Knowledge," Journal of Consumer Research, 32 (March), 496-503.
    • (2006) Journal of Consumer Research , vol.32 , pp. 496-503
    • Gershoff, A.D.1    Venkataramani Johar, G.2
  • 32
    • 0001172764 scopus 로고    scopus 로고
    • Generalizations about Trust in Marketing Channel Relationships Using Meta-analysis
    • Geyskens, Inge, Jan-Benedict E. M. Steenkamp, and Nirmalya Kumar (1998), "Generalizations about Trust in Marketing Channel Relationships Using Meta-analysis," International Journal of Research in Marketing, 15 (3), 223-48.
    • (1998) International Journal of Research in Marketing , vol.15 , Issue.3 , pp. 223-248
    • Geyskens, I.1    Steenkamp, J.-B.E.M.2    Kumar, N.3
  • 33
    • 0001554911 scopus 로고    scopus 로고
    • Goldsmith, Elizabeth and Ronald E. Goldsmith (1997), Gender Differences in Perceived and Real Knowledge of Financial Investments, Psychological Reports, 80 (11), 236-38.
    • Goldsmith, Elizabeth and Ronald E. Goldsmith (1997), "Gender Differences in Perceived and Real Knowledge of Financial Investments," Psychological Reports, 80 (11), 236-38.
  • 34
    • 3543113189 scopus 로고    scopus 로고
    • Identifying Wine Innovators: A Test of the Domain Specific Innovativeness Scale Using Known Groups
    • Goldsmith, Ronald E. (2000), "Identifying Wine Innovators: A Test of the Domain Specific Innovativeness Scale Using Known Groups," International Journal of Wine Marketing, 12 (2), 37-46.
    • (2000) International Journal of Wine Marketing , vol.12 , Issue.2 , pp. 37-46
    • Goldsmith, R.E.1
  • 35
    • 84986166717 scopus 로고    scopus 로고
    • Heavy Wine Consumption: Empirical and Theoretical Perspectives
    • Goldsmith, Ronald E. and Francois d'Hauteville (1998), "Heavy Wine Consumption: Empirical and Theoretical Perspectives," British Food Journal, 100 (4), 184-90.
    • (1998) British Food Journal , vol.100 , Issue.4 , pp. 184-190
    • Goldsmith, R.E.1    d'Hauteville, F.2
  • 36
    • 3543093278 scopus 로고    scopus 로고
    • Theory and Measurement of Consumer Innovativeness: A Transnational Evaluation
    • Goldsmith, Ronald E., Francois d'Hauteville, and Leisa R. Flynn (1998), "Theory and Measurement of Consumer Innovativeness: A Transnational Evaluation," European Journal of Marketing, 32 (3-4), 340-53.
    • (1998) European Journal of Marketing , vol.32 , Issue.3-4 , pp. 340-353
    • Goldsmith, R.E.1    d'Hauteville, F.2    Flynn, L.R.3
  • 38
    • 0012232638 scopus 로고    scopus 로고
    • Sex Differences in Financial Knowledge: A Replication and Extension,
    • 81 3, 1169-70
    • Goldsmith, Ronald E., Elizabeth B. Goldsmith, and Joo-Gim Heaney (1997), "Sex Differences in Financial Knowledge: A Replication and Extension," Psychological Reports, 81 (3), 1169-70.
    • (1997) Psychological Reports
    • Goldsmith, R.E.1    Goldsmith, E.B.2    Heaney, J.-G.3
  • 39
    • 0346607173 scopus 로고    scopus 로고
    • Consumer Response to Decision Conflict from Negatively Correlated Attributes: Down the Primrose Path or Up Against the Wall?
    • Hansen, David E. and James G. Helgeson (2001), "Consumer Response to Decision Conflict from Negatively Correlated Attributes: Down the Primrose Path or Up Against the Wall?" Journal of Consumer Psychology, 10 (3), 159-69.
    • (2001) Journal of Consumer Psychology , vol.10 , Issue.3 , pp. 159-169
    • Hansen, D.E.1    Helgeson, J.G.2
  • 41
    • 0035535554 scopus 로고    scopus 로고
    • Why Some New Products Are More Successful than Others
    • August
    • Henard, David H. and David M. Szymanski (2001), "Why Some New Products Are More Successful than Others," Journal of Marketing Research, 38 (August), 362-75.
    • (2001) Journal of Marketing Research , vol.38 , pp. 362-375
    • Henard, D.H.1    Szymanski, D.M.2
  • 42
    • 21844518171 scopus 로고
    • Development of a New Outlier Statistic for Meta-analytic Data
    • Huffcutt, Allen L. and Winfred Arthur Jr. (1995), "Development of a New Outlier Statistic for Meta-analytic Data," Journal of Applied Psychology, 80 (2), 327-34.
    • (1995) Journal of Applied Psychology , vol.80 , Issue.2 , pp. 327-334
    • Huffcutt, A.L.1    Arthur Jr., W.2
  • 43
    • 3643135373 scopus 로고
    • Knowledge and Context Effects on Typicality and Attitude Judgements
    • ed. Marvin E. Goldberg and Gerald J. Gorn, New Orleans: Association for Consumer Research
    • Huffman, Cynthia D., Barbara Loken, and James Ward (1990), "Knowledge and Context Effects on Typicality and Attitude Judgements," in Advances in Consumer Research, Vol. 17, ed. Marvin E. Goldberg and Gerald J. Gorn, New Orleans: Association for Consumer Research, 257-65.
    • (1990) Advances in Consumer Research , vol.17 , pp. 257-265
    • Huffman, C.D.1    Loken, B.2    Ward, J.3
  • 45
    • 85145858430 scopus 로고    scopus 로고
    • Consumer Learning and Expertise
    • ed. Curtis P. Haugtvedt, Paul M. Herr, and Frank R. Kardes, New York: Erlbaum
    • Hutchinson, J. Wesley and Eric M. Eisenstein (2008), "Consumer Learning and Expertise," in Handbook of Consumer Psychology, ed. Curtis P. Haugtvedt, Paul M. Herr, and Frank R. Kardes, New York: Erlbaum, 103-31.
    • (2008) Handbook of Consumer Psychology , pp. 103-131
    • Hutchinson, J.W.1    Eisenstein, E.M.2
  • 46
    • 0038504369 scopus 로고    scopus 로고
    • A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory
    • June
    • Janiszewski, Chris, Hayden Noel, and Alan G. Sawyer (2003), "A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory," Journal of Consumer Research, 30 (June), 138-49.
    • (2003) Journal of Consumer Research , vol.30 , pp. 138-149
    • Janiszewski, C.1    Noel, H.2    Sawyer, A.G.3
  • 47
    • 0039261466 scopus 로고
    • When Do the Measures of Knowledge Measure What We Think They Are Measuring?
    • ed. Marvin E. Goldberg and Gerald J. Gorn, New Orleans: Association for Consumer Research
    • Kanwar, Rajesh, Lorna Grund, and Jerry C. Olson (1990), "When Do the Measures of Knowledge Measure What We Think They Are Measuring?" in Advances in Consumer Research, Vol. 17, ed. Marvin E. Goldberg and Gerald J. Gorn, New Orleans: Association for Consumer Research, 603-8.
    • (1990) Advances in Consumer Research , vol.17 , pp. 603-608
    • Kanwar, R.1    Grund, L.2    Olson, J.C.3
  • 48
    • 58749109116 scopus 로고    scopus 로고
    • The Impact of Emotional Calibration on Consumer Food Choice
    • December, forthcoming
    • Kidwell, Blair, David M. Hardesty, and Terry L. Childers (2008), "The Impact of Emotional Calibration on Consumer Food Choice," Journal of Consumer Research, 35 (December), forthcoming.
    • (2008) Journal of Consumer Research , pp. 35
    • Kidwell, B.1    Hardesty, D.M.2    Childers, T.L.3
  • 49
    • 17544382057 scopus 로고    scopus 로고
    • Market Orientation: A Meta-analytic Review and Assessment of Its Antecedents and Impact on Performance
    • April
    • Kirca, Ahmet H., Satish Jayachandran, and William O. Bearden (2005), "Market Orientation: A Meta-analytic Review and Assessment of Its Antecedents and Impact on Performance," Journal of Marketing, 69 (April), 24-41.
    • (2005) Journal of Marketing , vol.69 , pp. 24-41
    • Kirca, A.H.1    Jayachandran, S.2    Bearden, W.O.3
  • 50
    • 33846985275 scopus 로고    scopus 로고
    • The Effect of Knowledge Types on Consumer-Perceived Risk and Adoption of Genetically Modified Foods
    • February
    • Klerck, Deon and Jillian C. Sweeney (2007), "The Effect of Knowledge Types on Consumer-Perceived Risk and Adoption of Genetically Modified Foods," Psychology and Marketing, 24 (February), 171-93.
    • (2007) Psychology and Marketing , vol.24 , pp. 171-193
    • Klerck, D.1    Sweeney, J.C.2
  • 52
    • 0033254078 scopus 로고    scopus 로고
    • Unskilled and Unaware of It: How Difficulties in Recognizing One's Own Incompetence Lead to Inflated Self-Assessments
    • Kruger, Justin and David Dunning (1999), "Unskilled and Unaware of It: How Difficulties in Recognizing One's Own Incompetence Lead to Inflated Self-Assessments," Journal of Personality and Social Psychology, 11 (6), 1121-34.
    • (1999) Journal of Personality and Social Psychology , vol.11 , Issue.6 , pp. 1121-1134
    • Kruger, J.1    Dunning, D.2
  • 53
    • 58749114137 scopus 로고
    • The Effects of Self-Perceived and Actual Knowledge on Choice Processing: A Verbal Protocol Analysis
    • ed. Frank R. Kardes and Mita Sujan, Provo, UT: Association for Consumer Research
    • Kuusela, Hannu, Ahtola Olli, and Dipankar Chakravarti (1995), "The Effects of Self-Perceived and Actual Knowledge on Choice Processing: A Verbal Protocol Analysis," in Advances in Consumer Research, Vol. 22, ed. Frank R. Kardes and Mita Sujan, Provo, UT: Association for Consumer Research, 269-70.
    • (1995) Advances in Consumer Research , vol.22 , pp. 269-270
    • Kuusela, H.1    Olli, A.2    Chakravarti, D.3
  • 55
    • 0001096636 scopus 로고
    • On the External Validity of Experiments in Consumer Research
    • Lynch, John G., Jr. (1982), "On the External Validity of Experiments in Consumer Research," Journal of Consumer Research, 9 (3), 225-39.
    • (1982) Journal of Consumer Research , vol.9 , Issue.3 , pp. 225-239
    • Lynch Jr., J.G.1
  • 56
    • 27744452388 scopus 로고    scopus 로고
    • Consumers' Store-Level Price Knowledge: Why Are Some Consumers More Knowledgeable than Others?
    • Magi, Anne W. and Claes-Robert Julander (2005), "Consumers' Store-Level Price Knowledge: Why Are Some Consumers More Knowledgeable than Others?" Journal of Retailing, 81 (4), 319-29.
    • (2005) Journal of Retailing , vol.81 , Issue.4 , pp. 319-329
    • Magi, A.W.1    Julander, C.-R.2
  • 57
    • 21844502179 scopus 로고
    • Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations
    • September
    • Maheswaran, Durairaj (1994), "Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research, 21 (September), 354-65.
    • (1994) Journal of Consumer Research , vol.21 , pp. 354-365
    • Maheswaran, D.1
  • 59
    • 11944272672 scopus 로고
    • A Review and Meta-analysis of the Antecedents, Correlates, and Consequences of Organizational Commitment
    • Mathieu, John E. and Dennis M. Zajac (1990), "A Review and Meta-analysis of the Antecedents, Correlates, and Consequences of Organizational Commitment," Psychological Bulletin, 108 (2), 171-94.
    • (1990) Psychological Bulletin , vol.108 , Issue.2 , pp. 171-194
    • Mathieu, J.E.1    Zajac, D.M.2
  • 60
    • 0030516130 scopus 로고    scopus 로고
    • Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism
    • September
    • Mick, David Glen (1996), "Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism," Journal of Consumer Research, 23 (September), 106-19.
    • (1996) Journal of Consumer Research , vol.23 , pp. 106-119
    • Mick, D.G.1
  • 61
    • 0030367262 scopus 로고    scopus 로고
    • The Assessment of Alternative Measures of Consumer Expertise
    • December
    • Mitchell, Andrew A. and Peter A. Dacin (1996), "The Assessment of Alternative Measures of Consumer Expertise," Journal of Consumer Research, 23 (December), 219-39.
    • (1996) Journal of Consumer Research , vol.23 , pp. 219-239
    • Mitchell, A.A.1    Dacin, P.A.2
  • 62
    • 0032368234 scopus 로고    scopus 로고
    • The Development and Testing of a Measure of Skepticism toward Environmental Claims in Marketers' Communications
    • Summer
    • Mohr, Lois A., Dogan Eroglu, and Pam Scholder Ellen (1998), "The Development and Testing of a Measure of Skepticism toward Environmental Claims in Marketers' Communications," Journal of Consumer Affairs, 32 (Summer), 30-55.
    • (1998) Journal of Consumer Affairs , vol.32 , pp. 30-55
    • Mohr, L.A.1    Eroglu, D.2    Scholder Ellen, P.3
  • 63
    • 12844279380 scopus 로고    scopus 로고
    • Subjective Knowledge, Search Locations, and Consumer Choice
    • December
    • Moorman, Christine, Kristin Diehl, David Brinberg, and Blair Kidwell (2004), "Subjective Knowledge, Search Locations, and Consumer Choice," Journal of Consumer Research, 31 (December), 673-80.
    • (2004) Journal of Consumer Research , vol.31 , pp. 673-680
    • Moorman, C.1    Diehl, K.2    Brinberg, D.3    Kidwell, B.4
  • 64
    • 0009829149 scopus 로고    scopus 로고
    • Advertising Spending and Perceived Quality
    • Moorthy, Sridhar, and Hao Zhao (2000), "Advertising Spending and Perceived Quality," Marketing Letters, 11 (3), 221-33.
    • (2000) Marketing Letters , vol.11 , Issue.3 , pp. 221-233
    • Moorthy, S.1    Zhao, H.2
  • 65
    • 0036377394 scopus 로고    scopus 로고
    • Morrin, Maureen, Jacob Jacoby, Gita Venkataramani Johar, Xin He, Alfred Kuss, and David Mazursky (2002), Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles, Journal of Consumer Research, 29 (September), 188-98.
    • Morrin, Maureen, Jacob Jacoby, Gita Venkataramani Johar, Xin He, Alfred Kuss, and David Mazursky (2002), "Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles," Journal of Consumer Research, 29 (September), 188-98.
  • 66
    • 0000424077 scopus 로고
    • Information and Consumer Behavior
    • Nelson, Philip (1970), "Information and Consumer Behavior," Journal of Political Economy, 78 (2), 311-29.
    • (1970) Journal of Political Economy , vol.78 , Issue.2 , pp. 311-329
    • Nelson, P.1
  • 67
    • 0001181569 scopus 로고
    • Advertising as Information
    • - (1974), "Advertising as Information," Journal of Political Economy, 81 (4), 729-54.
    • (1974) Journal of Political Economy , vol.81 , Issue.4 , pp. 729-754
    • Nelson, P.1
  • 68
    • 0000868057 scopus 로고
    • Familiarity and Its Impacts on Consumer Decision Biases and Heuristics
    • September
    • Park, C. Whan and V. Parker Lessig (1981), "Familiarity and Its Impacts on Consumer Decision Biases and Heuristics," Journal of Consumer Research, 8 (September), 223-30.
    • (1981) Journal of Consumer Research , vol.8 , pp. 223-230
    • Park, C.W.1    Parker Lessig, V.2
  • 70
    • 2442617089 scopus 로고    scopus 로고
    • The Relationship between Product Involvement and Product Knowledge: Moderating Roles of Product Type and Product Knowledge Type
    • November
    • Park, Chan-Wook and Byeong-Joon Moon (2003), "The Relationship between Product Involvement and Product Knowledge: Moderating Roles of Product Type and Product Knowledge Type," Psychology and Marketing, 20 (November), 977-97.
    • (2003) Psychology and Marketing , vol.20 , pp. 977-997
    • Park, C.-W.1    Moon, B.-J.2
  • 71
    • 0035542105 scopus 로고    scopus 로고
    • On the Use of College Students in Social Science Research: Insights from a Second-Order Metaanalysis
    • Peterson, Robert A. (2001), "On the Use of College Students in Social Science Research: Insights from a Second-Order Metaanalysis," Journal of Consumer Research, 28 (4), 450-61.
    • (2001) Journal of Consumer Research , vol.28 , Issue.4 , pp. 450-461
    • Peterson, R.A.1
  • 72
    • 33846941846 scopus 로고    scopus 로고
    • Assessment of Consumer Knowledge and Its Consequences: A Multi-Component Approach
    • ed. Eric J. Arnould and Linda M. Scott, Montreal: Association for Consumer Research
    • Philippe, Aurier and Paul-Valentin Ngobo (1999), "Assessment of Consumer Knowledge and Its Consequences: A Multi-Component Approach," in Advances in Consumer Research, Vol. 26, ed. Eric J. Arnould and Linda M. Scott, Montreal: Association for Consumer Research, 569-75.
    • (1999) Advances in Consumer Research , vol.26 , pp. 569-575
    • Philippe, A.1    Ngobo, P.-V.2
  • 73
    • 0027482423 scopus 로고
    • Subjective Knowledge of AIDS and Use of HIV Testing
    • October
    • Phillips, Kathryn A. (1993), "Subjective Knowledge of AIDS and Use of HIV Testing," American Journal of Public Health, 83 (October), 1460-62.
    • (1993) American Journal of Public Health , vol.83 , pp. 1460-1462
    • Phillips, K.A.1
  • 74
    • 21844518890 scopus 로고
    • Perceptions of Knowledge, Actual Knowledge, and Information Search Behavior
    • March
    • Radecki, Carmen M. and James Jaccard (1995), "Perceptions of Knowledge, Actual Knowledge, and Information Search Behavior," Journal of Experimental Social Psychology, 31 (March), 107-38.
    • (1995) Journal of Experimental Social Psychology , vol.31 , pp. 107-138
    • Radecki, C.M.1    Jaccard, J.2
  • 75
    • 0000248863 scopus 로고    scopus 로고
    • Raju, P. S., Subhash C. Lonial, and W. Glynn Mangold (1995), Differential Effects of Subjective Knowledge, Objective Knowledge, and Usage Experience on Decision Making: An Exploratory Investigation, Journal of Consumer Psychology, 4 (2), 153-80.
    • Raju, P. S., Subhash C. Lonial, and W. Glynn Mangold (1995), "Differential Effects of Subjective Knowledge, Objective Knowledge, and Usage Experience on Decision Making: An Exploratory Investigation," Journal of Consumer Psychology, 4 (2), 153-80.
  • 78
    • 33746341926 scopus 로고
    • The 'File Drawer Problem' and Tolerance for Null Results
    • Rosenthal, Robert (1979), "The 'File Drawer Problem' and Tolerance for Null Results," Psychological Bulletin, 86 (3), 638-41.
    • (1979) Psychological Bulletin , vol.86 , Issue.3 , pp. 638-641
    • Rosenthal, R.1
  • 81
    • 0002346314 scopus 로고
    • Subjective and Objective Measures of Product Knowledge Contrasted
    • ed. Richard J. Lutz, Las Vegas, NV: Association for Consumer Research
    • Selnes, Fred and Kjell Gronhaug (1986), "Subjective and Objective Measures of Product Knowledge Contrasted," in Advances in Consumer Research, Vol. 13, ed. Richard J. Lutz, Las Vegas, NV: Association for Consumer Research, 67-71.
    • (1986) Advances in Consumer Research , vol.13 , pp. 67-71
    • Selnes, F.1    Gronhaug, K.2
  • 82
    • 0041177950 scopus 로고    scopus 로고
    • Knowledge, Information Mode, and the Attraction Effect
    • June
    • Sen, Sankar (1998), "Knowledge, Information Mode, and the Attraction Effect," Journal of Consumer Research, 25 (June), 64-77.
    • (1998) Journal of Consumer Research , vol.25 , pp. 64-77
    • Sen, S.1
  • 84
    • 0030525677 scopus 로고    scopus 로고
    • Microcultural Analysis of Variation in Sharing of Causal Reasoning about Behavior
    • March
    • Sirsi, Ajay K., James C. Ward, and Peter H. Reingen (1996), "Microcultural Analysis of Variation in Sharing of Causal Reasoning about Behavior," Journal of Consumer Research, 22 (March), 345-72.
    • (1996) Journal of Consumer Research , vol.22 , pp. 345-372
    • Sirsi, A.K.1    Ward, J.C.2    Reingen, P.H.3
  • 85
    • 58749116274 scopus 로고    scopus 로고
    • An Empirical Examination of the Differential Effects of Objective and Subjective Knowledge on Information Processing
    • ed. Greg W. Marshall and Stephen J. Grove, Chicago: American Marketing Association
    • Spreng, Richard A., Richard L. Divine, and Thomas J. Page Jr. (2001), "An Empirical Examination of the Differential Effects of Objective and Subjective Knowledge on Information Processing," in American Marketing Association Conference Proceedings, Vol. 12, ed. Greg W. Marshall and Stephen J. Grove, Chicago: American Marketing Association, 329-35.
    • (2001) American Marketing Association Conference Proceedings , vol.12 , pp. 329-335
    • Spreng, R.A.1    Divine, R.L.2    Page Jr., T.J.3
  • 86
    • 0141686819 scopus 로고
    • The Impact of Standard of Comparison and Knowledge Domain on the Measurement of Subjective Knowledge
    • ed. A. Parasuraman and W. Bearden, Chicago: American Marketing Association
    • Spreng, Richard A. and Richard W. Olshavsky (1990), "The Impact of Standard of Comparison and Knowledge Domain on the Measurement of Subjective Knowledge," in American Marketing Association Conference Proceedings, Vol. 1, ed. A. Parasuraman and W. Bearden, Chicago: American Marketing Association, 44-48.
    • (1990) American Marketing Association Conference Proceedings , vol.1 , pp. 44-48
    • Spreng, R.A.1    Olshavsky, R.W.2
  • 87
    • 0040828265 scopus 로고
    • The Relationship between Prior Knowledge and External Search
    • ed. Michael J. Houston, Provo, UT: Association for Consumer Research
    • Srinivasan, Narasimhan and Jagdish Agrawal (1988), "The Relationship between Prior Knowledge and External Search," in Advances in Consumer Research, Vol. 15, ed. Michael J. Houston, Provo, UT: Association for Consumer Research, 27-31.
    • (1988) Advances in Consumer Research , vol.15 , pp. 27-31
    • Srinivasan, N.1    Agrawal, J.2
  • 88
    • 0347153762 scopus 로고    scopus 로고
    • Warranty as a Signal of Quality: The Moderating Effect of Consumer Knowledge on Quality Evaluations
    • Srivastava, Joydeep and Anusree Mitra (1998), "Warranty as a Signal of Quality: The Moderating Effect of Consumer Knowledge on Quality Evaluations," Marketing Letters, 9 (4), 327-36.
    • (1998) Marketing Letters , vol.9 , Issue.4 , pp. 327-336
    • Srivastava, J.1    Mitra, A.2
  • 89
    • 55449105954 scopus 로고    scopus 로고
    • Innovativeness and New Product Success: Insights from the Cumulative Evidence
    • Szymanski, David M., Michael W. Kroff, and Lisa C. Troy (2007), "Innovativeness and New Product Success: Insights from the Cumulative Evidence," Journal of the Academy of Marketing Science, 35 (1), 35-52.
    • (2007) Journal of the Academy of Marketing Science , vol.35 , Issue.1 , pp. 35-52
    • Szymanski, D.M.1    Kroff, M.W.2    Troy, L.C.3
  • 90
    • 0036811351 scopus 로고    scopus 로고
    • Measuring the Price Knowledge Shoppers Bring to the Store
    • October
    • Vanhuele, Marc and Xavier Dreze (2002), "Measuring the Price Knowledge Shoppers Bring to the Store," Journal of Marketing, 66 (October), 72-85.
    • (2002) Journal of Marketing , vol.66 , pp. 72-85
    • Vanhuele, M.1    Dreze, X.2
  • 92
    • 22444455803 scopus 로고    scopus 로고
    • Context Effects in Product Line Extensions: Context Is Not Destiny
    • Wanke, Michaela, Herbert Bless, and Norbert Schwarz (1998), "Context Effects in Product Line Extensions: Context Is Not Destiny," Journal of Consumer Psychology, 1 (4), 299-322.
    • (1998) Journal of Consumer Psychology , vol.1 , Issue.4 , pp. 299-322
    • Wanke, M.1    Bless, H.2    Schwarz, N.3
  • 93
    • 84986019133 scopus 로고    scopus 로고
    • The Effects of Consumer Expertise on Evoked Set Size and Service Quality
    • Wirtz, Jochen and Anna S. Mattila (2003), "The Effects of Consumer Expertise on Evoked Set Size and Service Quality," Journal of Services Marketing, 17 (6-7), 649-63.
    • (2003) Journal of Services Marketing , vol.17 , Issue.6-7 , pp. 649-663
    • Wirtz, J.1    Mattila, A.S.2
  • 94
    • 84903526983 scopus 로고
    • Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge
    • March
    • Yi, Youjae (1993), "Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge," Journal of Advertising, 22 (March), 1-10.
    • (1993) Journal of Advertising , vol.22 , pp. 1-10
    • Yi, Y.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.