As they sow, so shall they reap: Customers' influence on customer satisfaction at the customer interface

Journal of the Academy of Marketing Science

Volumn 42, Issue 4, 2014, Pages 400-414

  Stock, Ruth M ^a   Bednarek, Marei ^a  

^a DARMSTADT UNIVERSITY OF TECHNOLOGY   (Germany)

Author keywords

Customer demands resources model; Customer satisfaction; Customer oriented attitude; Customer oriented behavior; Support by customers

Indexed keywords

EID: 84901813463     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-013-0355-4     Document Type: Article

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