Getting emotional about product innovation

Marketing Management

Volumn 17, Issue 2, 2008, Pages 12-13

  Lake, Mary Beth ^a   Lunde, Brian S ^a  

^a MarketQuest ^*

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EID: 41849132477     PISSN: 10613846     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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