How consumer acculturation influences interpersonal trust

Journal of Marketing Management

Volumn 30, Issue 1-2, 2014, Pages 60-89

  Chai, Joe Choon Yean ^a   Dibb, Sally ^b  

^a UNIVERSITY OF OTAGO   (New Zealand)

^b OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

affective trust; cognitive trust; consumer acculturation; interpersonal trust

Indexed keywords

EID: 84893785759     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2013.803140     Document Type: Article

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