Market segmentation based on level of acculturation

Marketing Intelligence & Planning

Volumn 22, Issue 4, 2004, Pages 472-484

  Palumbo, Frederick A ^a   Teich, Ira ^b  

^a YESHIVA UNIVERSITY   (United States)

^b TOURO COLLEGE   (United States)

Author keywords

Acculturation; Ethnic minorities; Europe; Hispanics; Immigrants

Indexed keywords

EID: 84992933380     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500410542761     Document Type: Review

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