Guanxi vs. relationship marketing: Exploring underlying differences

Industrial Marketing Management

Volumn 36, Issue 1, 2007, Pages 81-86

  Wang, Cheng Lu ^a  

^a UNIVERSITY OF NEW HAVEN   (United States)

Author keywords

China; Guanxi; Relationship marketing; Renqing; Trust

Indexed keywords

EID: 33751400046     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.08.002     Document Type: Article

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