The outcome of company and account manager relationship quality on loyalty, relationship value and performance

Industrial Marketing Management

Volumn 40, Issue 1, 2011, Pages 36-43

  Alejandro, Thomas Brashear ^a   Souza, Daniela Vilaca ^b   Boles, James S ^c   Ribeiro, Áurea Helena Puga ^b   Monteiro, Plinio Rafael Reis ^d  

^a UNIVERSITY OF MASSACHUSETTS   (United States)

^b FUNDAÇÃO DOM CABRAL   (Brazil)

^c GEORGIA STATE UNIVERSITY   (United States)

^d FEDERAL UNIVERSITY OF MINAS GERAIS   (Brazil)

Author keywords

Brazil; Loyalty; Relationship quality; Relationship value

Indexed keywords

EID: 79151483336     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.09.008     Document Type: Article

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