The role of interpersonal liking in building trust in long-term channel relationships

Journal of the Academy of Marketing Science

Volumn 29, Issue 1, 2001, Pages 3-15

  Nicholson, Carolyn Y ^a   Compeau, Larry D ^b   Sethi, Rajesh ^b  

^a STETSON UNIVERSITY   (United States)

^b CLARKSON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23044524740     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070301291001     Document Type: Article

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