The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships

Industrial Marketing Management

Volumn 37, Issue 7, 2008, Pages 819-824

  Wang, Cheng Lu ^a   Siu, Noel Y M ^b   Barnes, Bradley R ^c  

^a UNIVERSITY OF NEW HAVEN   (United States)

^b HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^c UNIVERSITY OF KENT   (United Kingdom)

Author keywords

Business networks; China; Relationships; Renqing

Indexed keywords

EID: 53949089416     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.01.008     Document Type: Article

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