Word of mouth, brand loyalty, acculturation and the American Jewish consumer

Journal of Consumer Marketing

Volumn 23, Issue 5, 2006, Pages 266-282

  Podoshen, Jeffrey Steven ^a  

^a FRANKLIN AND MARSHALL COLLEGE   (United States)

Author keywords

Acculturation; Brand loyalty; Ethnic groups; United States of America

Indexed keywords

EID: 33747449873     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760610681664     Document Type: Article

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