Retail financial services: transaction to relationship marketing

European Journal of Marketing

Volumn 34, Issue 8, 2000, Pages 938-953

  Alexander, Nicholas ^a   Colgate, Mark ^b  

^a BOURNEMOUTH UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

Financial services; Relationship marketing; Retailing

Indexed keywords

EID: 0012128157     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560010331432     Document Type: Article

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