Australian chinese consumers:Does acculturation affect consumer decision making?

Journal of International Consumer Marketing

Volumn 13, Issue 3, 2001, Pages 7-28

  Quester, Pascale G ^a   Karunaratna, Amal ^a   Chong, Irene ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Acculturation; Australian; Buyer behaviour; Chinese; Ethnic marketing

Indexed keywords

EID: 21344433726     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v13n03_02     Document Type: Article

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