A relationship marketing approach to guanxi

European Journal of Marketing

Volumn 32, Issue 1-2, 1998, Pages 145-156

  Tomás Gómez Arias, José ^a  

^a UNIVERSITY OF A CORUÑA   (Spain)

Author keywords

Business policy; China; Relationship marketing

Indexed keywords

EID: 0001015638     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810197534     Document Type: Article

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