Brand awareness-Brand quality inference and consumer's risk perception in store brands of food products

Food Quality and Preference

Volumn 32, Issue PC, 2014, Pages 289-298

  Rubio, Natalia ^a   Oubiña, Javier ^a   Villaseñor, Nieves ^a  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

Author keywords

Brand awareness brand quality inference; Brand identification; Functional risk; Quality consciousness; Risk reduction strategies; Store brands

Indexed keywords

EID: 84888313415     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2013.09.006     Document Type: Article

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