Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market

Journal of Retailing and Consumer Services

Volumn 15, Issue 3, 2008, Pages 144-155

  Méndez, José Luis ^a   Oubiña, Javier ^a   Rubio, Natalia ^a  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

Author keywords

Objective quality; Retail trade; Store brands

Indexed keywords

CONSUMPTION BEHAVIOR; FOOD MARKET; MANUFACTURING; MARKET DEVELOPMENT; MULTIVARIATE ANALYSIS; NATIONAL TRADE; PRICE DYNAMICS; RETAILING;

EURASIA; EUROPE; SOUTHERN EUROPE; SPAIN;

EID: 39149104012     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2007.11.003     Document Type: Article

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