Customer satisfaction, perceived risk and affective commitment: An investigation of directions of influence

Journal of Services Marketing

Volumn 22, Issue 5, 2008, Pages 353-362

  Johnson, Mark S ^a   Sivadas, Eugene ^b   Garbarino, Ellen ^c  

^a MONTCLAIR STATE UNIVERSITY   (United States)

^b University of Washington Tacoma   (United States)

^c CASE WESTERN RESERVE UNIVERSITY   (United States)

Author keywords

Customer loyalty; Customer satisfaction; Perception; Risk management

Indexed keywords

EID: 50449084333     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040810889120     Document Type: Article

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