How Do Brands Create Value?

Marketing Management

Volumn 12, Issue 3, 2003, Pages 26-31

  Keller, Kevin Lane ^a   Lehmann, Donald R ^b,c  

^a DARTMOUTH COLLEGE   (United States)

^b Marketing Science Institute   (United States)

^c The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

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EID: 1542395917     PISSN: 10613846     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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