The impact of brand credibility on consumer price sensitivity

International Journal of Research in Marketing

Volumn 19, Issue 1, 2002, Pages 1-19

  Erdem, Tülin ^a   Swait, Joffre ^b   Louviere, Jordan ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

^c UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

Brand choice models; Brand equity; Credibility; Information economics; Signaling theory

Indexed keywords

EID: 0036119943     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(01)00048-9     Document Type: Article

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