The moderating effects of exclusive dealing agreements on distributor satisfaction

Journal of Strategic Marketing

Volumn 9, Issue 3, 2001, Pages 215-231

  Iglesias, Víctor ^a   Vázquez, Rodolfo ^a  

^a UNIVERSITY OF OVIEDO   (Spain)

Author keywords

Contractual agreements; Exclusive dealing; Marketing channels; Satisfaction; Vertical restraints

Indexed keywords

EID: 85006605785     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/713775738     Document Type: Article

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