Integrating effect of consumer perception factors in predicting private brand purchase in a Korean discount store context

Journal of Consumer Marketing

Volumn 22, Issue 2, 2005, Pages 62-71

  Jin, Byoungho ^a   Suh, Yong Gu ^b  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b Sookmyung Women's University   (South Korea)

Author keywords

Brand identity; Consumer behaviour; Discount stores; Perception; Prices; South Korea

Indexed keywords

EID: 18844396773     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760510589226     Document Type: Article

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