Reputation Management and Corporate Social Responsibility

The Handbook of Communication and Corporate Social Responsibility

Volumn , Issue , 2011, Pages 128-146

  Eisenegger, Mark ^a   Schranz, Mario ^a  

^a UNIVERSITY OF ZURICH   (Switzerland)

Author keywords

Communicative environment, public communication and media; Corporate reputation in today's business world; CSR communication and corporate reputation, a cyclic process; CSR, communication from a reputation perspective; Integration of stakeholders in CSR communication; Public relations and corporate communication research; Reputation gains via CSR activities; Reputation management and corporate social responsibility (CSR); Skepticism and attitudes of stakeholders in companies; Threat of a loss of reputation and image

Indexed keywords

EID: 84886045896     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781118083246.ch7     Document Type: Chapter

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