Under what conditions do the news media influence corporate reputation the roles of media dependency and need for orientation

Corporate Reputation Review

Volumn 12, Issue 4, 2010, Pages 299-315

  Einwiller, Sabine A ^a   Carroll, Craig E ^b   Korn, Kati ^c  

^a JOHANNES GUTENBERG UNIVERSITY   (Germany)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

^c School of Business   (Sweden)

Author keywords

Agenda setting theory; Corporate reputation; Media effects; Media system dependency theory; Need for orientation

Indexed keywords

EID: 75649148758     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/crr.2009.28     Document Type: Article

References (50)

1. Atwood, L. E., Sohn, A. B. and Sohn, H. (1978) 'Daily newspaper contributions to community discussion ', Journalism Quarterly, 55 (3), 570-576.
2. Bagozzi, R. (1980) Causal Models in Marketing, Wiley, New York.
3. Bagozzi, R. and Baumgartner, H. (1994)'The evaluation of structural equation models and hypothesis testing', in R. Bagozzi (ed.), Principles of Marketing Research, Cambridge University Press, Cambridge, pp. 386-422.
4. Ball-Rokeach, S. J. (1985)'The origins of individual media system dependency: A sociological framework ', Communication Research, 12, 485-510.
5. Ball-Rokeach, S. J. and DeFleur, M. L. (1976)'A dependency model of mass-media effects', Communication Research, 3, 3-21.
6. Bromley, D. B. (1993) Reputation, Image and Impression Management, John Wiley & Sons, Chichester.
7. Carroll, C. E. (2004)'How the mass media influence perceptions of corporate reputation: Exploring agenda-setting effects within business news coverage ', Unpublished doctoral dissertation, The University of Texas, Austin, TX.
8. Carroll, C. E. and McCombs, M. (2003)'Agendasetting effects of business news on the public's images and opinions about major corporations', Corporate Reputation Review, 6, 47-57.
9. Coombs, W. T. and Holladay, S. J. (2002)'Helping crisis managers protect reputational assets: Initial tests of the situational crisis communication theory', Management Communication Quarterly, 16 (2), 165-186.
10. Dawkins, J. (2005)'Corporate responsibility: The communication challenge', Journal of Communication Management, 9, 108-119.
11. Deephouse, D. L. (2000)'Media reputation as a strategic resource: An integration of mass communication and resource-based theories', Journal of Management, 26 (6), 1091-1112.
12. Demers, D. P., Craff, D., Choi, Y. -H. and Pessin, B. M. (1989)'Issue obtrusiveness and the agenda-setting effects of national network news', Communication Research, 16, 793-812.
13. DeFleur, M. L. and Ball-Rokeach, S. J. (1989) Theories of Mass Communication, 5th edn., Longman, White Plains, NY.
14. DeFleur, M. L., Davenport, L., Cronin, M. and DeFleur, M. (1992)'Audience recall of news stories presented by newspaper, computer, television, and radio', Journalism Quarterly, 69 (4), 1010-1022.
15. Dutton, J. E. and Dukerich, J. M. (1991)'Keeping an eye on the mirror: Image and identity in organizational adaptation', Academy of Management Journal, 34 (3), 517-554.
16. Eagly, A. H. and Chaiken, S. (1993) The Psychology of Attitudes, Harcourt Brace Jovanovich College Publishers, Fort Worth.
17. Efron, B. and Tibshirani, R. J. (1993) An Introduction to the Bootstrap, Chapman & Hall, New York.
18. Fazio, R. H. and Zanna, M. P. (1981)'Direct experience and attitude-behavior consistency', in L. Berkowitz (ed.), Advances in Experimental Social Psychology, Vol.14, Academic Press, San Diego, CA, pp. 161-202.
19. Fishbein, M. and Ajzen, I. (1975) Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Addison-Wesley, Reading, MA.
20. Fombrun, C. J. (1996) Reputation: Realizing Value from the Corporate Image, Harvard Business School Press, Boston, MA.
21. Fombrun, C. J. and Gardberg, N. (2000)'Who's tops in corporate reputation?', Corporate Reputation Review, 3, 13-17.
22. Fombrun, C. J. and Shanley, M. (1990)'What's in a name? Reputation building and corporate strategy', Academy of Management Journal, 33, 233-258.
23. Fombrun, C. J., Gardberg, N. and Sever, J. (2000) 'The reputation quotient: A multi-stakeholder measure of corporate reputation', The Journal of Brand Management, 7, 241-255.
24. Fornell, C. and Larcker, D. F. (1981)'Evaluating structural equation models with unobservable variables and measurement error', Journal of Marketing Research, 18, 39-50.
25. Fry, D. L. and McCain, T. A. (1983)'Community infl uentials'media dependence in dealing with a controversial local issue', Journalism Quarterly, 60, 458-463 542.
26. Gotsi, M. and Wilson, A. M. (2001)'Corporate reputation: Seeking a Definition', Corporate Communications, 6 (1), 24-30.
27. Hair, J. F., Anderson, R. E., Tatham, R. L. and Black, W. C. (1992) Multivariate Data Analysis, 3rd edn., Prentice Hall, Upper Saddle River, NJ.
28. Helm, S. (2007)'One reputation or many? Comparing stakeholders'perceptions of corporate reputation ', Corporate Communications: An International Journal, 12, 238-254.
29. Homburg, C. and Giering, A. (1996)'Konzeptualisierung und Operationalisierung komplexer Konstrukte ', Marketing ZFP, 1, 5-24.
30. Huber, F., Herrmann, A., Meyer, F., Vogel, J. and Vollhardt, K. (2007) Kausalmodellierung mit Partial Least Squares. Eine anwendungsorientiere Einf ü hrung, Gabler, Wiesbaden.
31. Katz, D. and Stotland, E. (1959)'A preliminary statement to a theory of attitude structure and change', in S. Koch (ed.), Psychology: A Study of a Science, Vol.3, McGraw-Hill, New York, pp. 423-475.
32. Kiousis, S. and McCombs, M. (2004)'Agenda-setting effects and attitude strength. Political figures during the 1996 presidential election', Communication Research , 31, 36-57.
33. Kiousis, S., Popescu, C. and Mitrook, M. (2007)'Understanding influence on corporate reputation: An examination of public relations efforts, media coverage, public opinion, and financial performance from an agenda-building and agenda-setting perspective', Journal of Public Relations Research, 19, 147-165.
34. Lavidge, R. J. and Steiner, G. A. (1961)'A model for predictive measurements of advertising effectiveness ', Journal of Marketing, 25, 59-62.
35. Meijer, M. M. and Kleinnijenhuis, J. (2006)'Issue news and corporate reputation: Applying the theories of agenda setting and issue ownership in the field of business communication', Journal of Communication , 56, 543-559.
36. Nelson, P. (1970)'Information and consumer behaviour ', Journal of Political Economy, 78, 311-329.
37. Pasquay, A. (2007) Zur Lage der Zeitungen in Deutschland 2007, Bundesverband Deutscher Zeitungsverleger [On-line]. Available: http://www .bdzv.de/wirtschaftliche-lage+M5d5fd963b98.html.
38. Petty, R. E. and Krosnick, J. A. (1995) Attitude Strength: Antecedents and Consequences, Lawrence Erlbaum Associates, Mahwah, NJ.
39. Post, J. E., Preston, L. E. and Sachs, S. (2002) Redefining the Corporation. Stakeholder Management and Organizational Wealth, Stanford University Press, Stanford, CA.
40. Ray, M. L. (1973)'Marketing communications and the hierarchy-of-effects', in P.B. Clarke (ed.), New Models for Mass Communication Research, Sage: Beverly Hills, CA, pp. 147-176.
41. Rindova, V. P., Williamson, I. O., Petkova, A. P. and Sever, J. M. (2005)'Being good or being known: An empirical examination of the dimensions, antecedents, and consequences of organizational reputation', Academy of Management Journal, 48 (6), 1033-1049.
42. Ringle, C. W., Wende, S. and Will, A. (2005) Smart-PLS (Version beta) [Computer software].
43. Rosenberg, M. J. and Hovland, C. I. (1960)'Cognitive, affective, and behavioral components of attitudes ', in C. I. Hovland and M. J. Rosenberg (eds.), Attitude Organization and Change: An Analysis of Consistency among Attitude Components, Yale University Press, New Haven, CT, pp. 1-14.
44. Sheafer, T. (2001)'Charismatic skill and media legitimacy: An actor-centered approach to understanding the political communication competition', Communication Research, 28 (6), 711-736.
45. Sternthal, B., Phillips, L. W. and Dholakia, R. R. (1978)'The persuasive effect of source credibility: A situational analysis', Public Opinion Quarterly, 42, 285-314.
46. Tidd, J., Bessant, S. and Pavitt, K. (2005) Managing Innovation: Integrating Technological, Market and Organizational Change, 3rd Ed., Wiley, Chichester, UK.
47. Weaver, D. H. (1980)'Audience need for orientation and media effects', Communication Research, 7 (3), 361-373.
48. Wold, H. (1989)'Introduction to the second generation of multivariate analysis', in H. Wold (ed.), Theoretical Empiricism, Paragon House, New York, pp. VII - XI.
49. Yoon, Y. (2005)'Legitimacy public relations, and media access: Proposing and testing a media access model', Communication Research, 32 (6), 762-793.
50. Zucker, H. G. (1978)'The variable nature of news media influence', in B.D. Ruben (ed.), Communication yearbook 2, New Brunswick, NJ, Transaction Books, pp. 225-245.