Gauging consumers' responses to CSR activities: Does increased awareness make cents?

Public Relations Review

Volumn 34, Issue 3, 2008, Pages 306-308

  Wigley, Shelley ^a  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

Awareness; Corporate social responsibility; CSR; Knowledge

Indexed keywords

EID: 48049091165     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2008.03.034     Document Type: Article

References (0)