Corporate Citizenship: Let Not Relationship Marketing Escape the Management Toolbox

Corporate Reputation Review

Volumn 7, Issue 4, 2005, Pages 346-363

  Lindgreen, Adam ^a   Swaen, Valérie ^b  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b UNIVERSITÉ CATHOLIQUE DE LOUVAIN   (Belgium)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 63349085700     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540231     Document Type: Article

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