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Volumn 35, Issue 2, 2009, Pages 147-149

Netizens' evaluations of corporate social responsibility: Content analysis of CSR news stories and online readers' comments

Author keywords

Corporate social responsibility; Crisis; News; Readers' comments

Indexed keywords


EID: 63149099797     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2008.09.012     Document Type: Article
Times cited : (48)

References (5)
  • 2
    • 44949275678 scopus 로고
    • The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders
    • Carroll A.B. The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons 34 4 (1991) 39-48
    • (1991) Business Horizons , vol.34 , Issue.4 , pp. 39-48
    • Carroll, A.B.1
  • 3
    • 0040075869 scopus 로고    scopus 로고
    • Associating the corporation with a charitable event through sponsorship: Measuring the effects on corporate community relations
    • Dean D.H. Associating the corporation with a charitable event through sponsorship: Measuring the effects on corporate community relations. Journal of Advertising 31 4 (2002) 77-87
    • (2002) Journal of Advertising , vol.31 , Issue.4 , pp. 77-87
    • Dean, D.H.1
  • 4
    • 2442444255 scopus 로고    scopus 로고
    • The effects of sponsor relevance on consumer reactions to Internet sponsorships
    • Rodgers S. The effects of sponsor relevance on consumer reactions to Internet sponsorships. Journal of Advertising 32 4 (2003/2004) 67-76
    • (2003) Journal of Advertising , vol.32 , Issue.4 , pp. 67-76
    • Rodgers, S.1
  • 5
    • 0035534137 scopus 로고    scopus 로고
    • Does doing good always lead to doing better? Consumer reactions to corporate social responsibility
    • Sen S., and Bhattacharya C.B. Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research 38 2 (2001) 225-243
    • (2001) Journal of Marketing Research , vol.38 , Issue.2 , pp. 225-243
    • Sen, S.1    Bhattacharya, C.B.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.