Exploring the Financial Value of a Reputation for Corporate Social Responsibility During a Crisis

Corporate Reputation Review

Volumn 7, Issue 4, 2005, Pages 327-345

  Schnietz, Karen E ^a   Epstein, Marc J ^b  

^a PEPPERDINE UNIVERSITY   (United States)

^b RICE UNIVERSITY   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 33645513764     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540230     Document Type: Article

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