The Influence of Corporate Social Responsibility Campaigns on Public Opinion

Corporate Reputation Review

Volumn 11, Issue 2, 2008, Pages 145-154

  Pfau, Michael ^a   Haigh, Michel M ^b   Sims, Jeanetta ^c   Wigley, Shelley ^d  

^a UNIVERSITY OF OKLAHOMA   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF CENTRAL OKLAHOMA   (United States)

^d UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

corporate citizenship; CSR

Indexed keywords

EID: 78049524436     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/crr.2008.14     Document Type: Article

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