Being fair and being seen to be fair: Corporate reputation and CSR partnerships

Australasian Marketing Journal

Volumn 17, Issue 2, 2009, Pages 92-98

  Mutch, Nicola ^a   Aitken, Robert ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 68049107288     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2009.05.002     Document Type: Article

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