Building corporate brands through community involvement: Is it exportable? The case of the Ronald McDonald house in Norway

Journal of Marketing Communications

Volumn 12, Issue 4, 2006, Pages 309-320

  Brønn, Peggy Simcic ^a  

^a BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Cause related marketing; Community involvement; Corporate social responsibility; Globalization; Reputation

Indexed keywords

EID: 33845225655     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260600950643     Document Type: Article

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