메뉴 건너뛰기




Volumn 34, Issue 4, 2008, Pages 373-379

Krafting the obesity message: A case study in framing and issues management

Author keywords

Framing; Issues management; Public relations

Indexed keywords


EID: 55749108345     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2008.07.002     Document Type: Article
Times cited : (20)

References (25)
  • 2
    • 0346095544 scopus 로고    scopus 로고
    • American Academy of Pediatrics (2004, January). Policy statement: Soft drinks in schools. Pediatrics, 113, 1, 152-154.
    • American Academy of Pediatrics (2004, January). Policy statement: Soft drinks in schools. Pediatrics, 113, 1, 152-154.
  • 3
    • 0040018851 scopus 로고
    • Constructing publics and their opinions
    • Bennett W.L. Constructing publics and their opinions. Political Communications 10 (1993) 101-120
    • (1993) Political Communications , vol.10 , pp. 101-120
    • Bennett, W.L.1
  • 5
    • 0042062135 scopus 로고
    • Managing strategic issues in a turbulent environment
    • Camillus J.C., and Datta D.K. Managing strategic issues in a turbulent environment. Long Range Planning 24 (1991) 67-74
    • (1991) Long Range Planning , vol.24 , pp. 67-74
    • Camillus, J.C.1    Datta, D.K.2
  • 6
    • 55749110095 scopus 로고    scopus 로고
    • Center for Disease Control (2003a). http://www.cdc.gov/nccdphp/dnpa/obesity/trend/prev_reg.htm accessed 11.12.03.
    • Center for Disease Control (2003a). http://www.cdc.gov/nccdphp/dnpa/obesity/trend/prev_reg.htm accessed 11.12.03.
  • 7
    • 55749102962 scopus 로고    scopus 로고
    • Center for Disease Control (2003b). http://www.cdc.gov/nccdphp/dnpa/obesity/faq.htm accessed 11.12.03.
    • Center for Disease Control (2003b). http://www.cdc.gov/nccdphp/dnpa/obesity/faq.htm accessed 11.12.03.
  • 8
    • 55749114467 scopus 로고    scopus 로고
    • Center for Disease Control (2003c). http://www.cdc.gov/nccdphp/dnpa/obesity/index.htm accessed 11.12.03.
    • Center for Disease Control (2003c). http://www.cdc.gov/nccdphp/dnpa/obesity/index.htm accessed 11.12.03.
  • 10
    • 84985070018 scopus 로고
    • Framing: Toward clarification of a fractured paradigm
    • Entman R.M. Framing: Toward clarification of a fractured paradigm. Journal of Communication 43 (1993) 51-58
    • (1993) Journal of Communication , vol.43 , pp. 51-58
    • Entman, R.M.1
  • 11
    • 0036347381 scopus 로고    scopus 로고
    • The saga of the Crown Pilot: Framing, reframing, and reconsideration
    • Esrock S.L., Hart J.L., and D'Silva M.U. The saga of the Crown Pilot: Framing, reframing, and reconsideration. Public Relations Review 28 (2002) 209-227
    • (2002) Public Relations Review , vol.28 , pp. 209-227
    • Esrock, S.L.1    Hart, J.L.2    D'Silva, M.U.3
  • 12
    • 0002039827 scopus 로고
    • The distribution of advantages and disadvantages
    • Hainsworth B.E. The distribution of advantages and disadvantages. Public Relations Review 16 (1990) 33-39
    • (1990) Public Relations Review , vol.16 , pp. 33-39
    • Hainsworth, B.E.1
  • 13
    • 85053325540 scopus 로고    scopus 로고
    • Seven models of framing: Implications for public relations
    • Hallahan K. Seven models of framing: Implications for public relations. Journal of Public Relations Research 11 (1999) 205-242
    • (1999) Journal of Public Relations Research , vol.11 , pp. 205-242
    • Hallahan, K.1
  • 14
    • 0141585642 scopus 로고
    • Corporate issues management: Theoretical underpinnings and research foundations
    • Heath R.L. Corporate issues management: Theoretical underpinnings and research foundations. Public Relations Research Annual 2 (1990) 29-65
    • (1990) Public Relations Research Annual , vol.2 , pp. 29-65
    • Heath, R.L.1
  • 15
    • 0009378318 scopus 로고
    • Issues management: End of first decade progress report
    • Heath R.L., and Cousino K.R. Issues management: End of first decade progress report. Public Relations Review 16 (1990) 6-18
    • (1990) Public Relations Review , vol.16 , pp. 6-18
    • Heath, R.L.1    Cousino, K.R.2
  • 17
    • 79959908919 scopus 로고
    • Problems and opportunities in agenda-setting research
    • Kosicki G.M. Problems and opportunities in agenda-setting research. Journal of Communication 43 (1993) 100-127
    • (1993) Journal of Communication , vol.43 , pp. 100-127
    • Kosicki, G.M.1
  • 18
    • 55749110323 scopus 로고    scopus 로고
    • Kraft Foods (2003a). Staying connected with public expectations. http://www.kraft.com/pdfs/kft_032103.pdf accessed 08.12.03.
    • Kraft Foods (2003a). Staying connected with public expectations. http://www.kraft.com/pdfs/kft_032103.pdf accessed 08.12.03.
  • 19
    • 55749091043 scopus 로고    scopus 로고
    • Kraft Foods (2003b). Kraft Foods announces global initiatives to help address rise in obesity. http://www.kraft.com/newsroom/07012003.html accessed 08.08.03.
    • Kraft Foods (2003b). Kraft Foods announces global initiatives to help address rise in obesity. http://www.kraft.com/newsroom/07012003.html accessed 08.08.03.
  • 20
    • 1842864238 scopus 로고    scopus 로고
    • The discourse of issues management: A genre of organizational communication
    • Kuhn T. The discourse of issues management: A genre of organizational communication. Communication Quarterly 45 (1997) 188-210
    • (1997) Communication Quarterly , vol.45 , pp. 188-210
    • Kuhn, T.1
  • 24
    • 55749089791 scopus 로고    scopus 로고
    • United States Department of Health and Human Services (2001). Call to action. http://www.sugeongeneral.gov/topics/obesity/calltoaction/1_3.htm accessed 25.09.03.
    • United States Department of Health and Human Services (2001). Call to action. http://www.sugeongeneral.gov/topics/obesity/calltoaction/1_3.htm accessed 25.09.03.
  • 25
    • 0003069964 scopus 로고    scopus 로고
    • Public relations as negotiation: An issue development perspective
    • Vasquez G.M. Public relations as negotiation: An issue development perspective. Journal of Public Relations Research 8 (1996) 57-77
    • (1996) Journal of Public Relations Research , vol.8 , pp. 57-77
    • Vasquez, G.M.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.