The 'Catch 22' of communicating CSR: Findings from a Danish study

Journal of Marketing Communications

Volumn 14, Issue 2, 2008, Pages 97-111

  Morsing, Mette ^a   Schultz, Majken ^a   Nielsen, Kasper Ulf ^b  

^a Department of International Economics and Management   (Denmark)

^b Reputation Institute   (Denmark)

Author keywords

Corporate communication; CSR communication; Employees; Explicit and implicit communication; Reputation management; Stakeholder communication

Indexed keywords

EID: 41549086040     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260701856608     Document Type: Article

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