Exploring the concept of strategic corporate social responsibility for an integrated perspective

European Business Review

Volumn 22, Issue 1, 2010, Pages 82-101

  Bhattacharyya, Som Sekhar ^a  

^a NATIONAL INSTITUTE OF INDUSTRIAL ENGINEERING NITIE   (India)

Author keywords

Corporate social responsibility; Corporate strategy

Indexed keywords

EID: 74349118397     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555341011009025     Document Type: Article

References (86)

1. Agle, B.R., Mitchell, R.K., Sonnenfeld, J.A. (1999), "Who matters to CEOs? An investigation of stakeholder attributes and salience, corporate performance, and CEO values" in Academy of Management Journal, Vol. 42, No. 5, pp. 507-26.
2. Altman, B.W. (1998), "Transformed corporate community relations: a management tool for achieving corporate citizenship" in Business and Society Review, Vol. 102/103, pp. 43-51.
3. Amaeshi, K.M., Adi, B.C., Ogbechie, C., Amao, O.O. (2006), "Corporate social responsibility in Nigeria: western mimicry or indigenous influences?" in The Journal of Corporate Citizenship, Vol. 24, pp. 83-99.
4. Ansoff, H.I. (1977), "Managing surprise and discontinuity: strategic response to weak signals" in Thorelli, H.B. (Ed.), Strategy Plus Structure Equals Performance, Indiana University Press, Bloomington, IN, pp. 53-82.
5. Barney, J.B. (1991), "Firm resources and sustained competitive advantage" in Journal of Management, Vol. 17, No. 1, pp. 99-120.
6. Bhattacharyya, S.S. (2008), "Developement of a strategic corporate social responsibility framework", Management Development Institute, Gurgaon, unpublished Fellow Program in Management Thesis Work.
7. Bhattacharyya, S.S., Sahay, A., Arora, A.P., Chaturvedi, A. (2007), "Development of a CSR-strategy-framework", University of Leeds, Leeds, paper presented at The Corporate Responsibility Research Conference (CRRC).
8. Bhattacharyya, S.S., Sahay, A., Arora, A.P., Chaturvedi, A. (2008), "A toolkit for designing firm level strategic corporate social responsibility (CSR) initiatives" in Social Responsibility Journal, Vol. 4, No. 3, pp. 265-82.
9. Boatright, J.R. (2000), Ethics and the Conduct of Business, Prentice-Hall, Upper Saddle River, NJ.
10. Boiral, O. (2006), "Global warming: should companies adopt a proactive strategy?" in Long Range Planning, Vol. 39, No. 3, pp. 315-30.
11. Bonfiglioli, E., Moir, L., Ambrosini, V. (2006), "Developing the wider role of business in society: the experience of microsoft in developing training and supporting employability" in Corporate Governance, Vol. 6, No. 4, pp. 401-8.
12. Bonini, S.M.J., Mendonca, L.T., Oppenheim, J.M. (2006), "When social issues become strategic" in McKinsey Quarterly, No. 2, pp. 20-32.
13. Boyce, G., Ville, S. (2002), Development of Modern Business, Palgrave, Basingstoke.
14. Branco, M., Rodrigues, L. (2006), "Corporate social responsibility and resource-based perspectives" in Journal of Business Ethics, Dordrecht, Vol. 69, No. 2, pp. 111-32.
15. Brooks, S. (2005), "Corporate social responsibility and strategic management: the prospects for converging discourses" in Strategic Change, Vol. 14, No. 7, pp. 401-11.
16. Bruch, H. (2005), "The keys to rethinking corporate philanthropy" in MIT Sloan Management Review, Vol. 47, No. 1, pp. 49-59.
17. Brugmann, J., Prahalad, C.K. (2007), "Co-creating business's new social compact" in Harvard Business Review, Vol. 85, No. 2, pp. 80-90.
18. Burke, L., Logsdon, J.M. (1996), "Corporate social responsibility, pays off" in Long Range Planning, Vol. 29, No. 4, pp. 437-596.
19. Carroll, A.B. (1979), "A three-dimensional conceptual model of corporate performance" in Academy of Management Review, Vol. 4, No. 4, pp. 497-505.
20. Clarkson, M.B.E. (1995), "A stakeholder framework for analyzing and evaluating corporate social performance" in Academy of Management Review, Vol. 20, No. 1, pp. 92-117.
21. Collins, R. (2003), "Behind the brand is business social responsibility" in Consumer Policy Review, Vol. 13, No. 5, pp. 159-65.
22. Crawford, D., Scaletta, T. (2005), "The balanced scorecard and corporate social aligning scorecard and corporate social aligning values" in CMA Management, Vol. 79, No. 6, pp. 20-7.
23. Davis, K. (1960), "Can business afford to ignore social responsibilities?" in California Management Review, Vol. 2, No. 3, pp. 70-6.
24. Day, G.S., Wensley, R. (1988), "Assessing advantage: a framework for diagnosing competitive superiority" in Journal of Marketing, Vol. 52, No. 2, pp. 1-20.
25. Debroy, B., Khan, A.U. (2005), Integrating the Rural Poor into Markets, Academic Foundation, New Delhi.
26. Donaldson, T., Preston, L. (1995), "The stakeholder theory of the corporation: concepts, evidence, and implications" in Academy of Management Review, Vol. 20, No. 1, pp. 65-91.
27. Drucker, P.F. (2001), "Social impacts and social problems", The Essential Drucker, Butterworth Heinemann, Oxford.
28. Du, S., Bhattacharya, C.B., Sen, S. (2007), "Reaping relational rewards from corporate social responsibility: the role of competitive positioning" in International Journal of Research in Marketing, Vol. 24, No. 3, pp. 224-41.
29. Fombrun, C.J. (1996), Reputation: Realizing the Value from the Corporate Image, Harvard Business School Press, Boston, MA.
30. Fombrun, C.J. (2005), "RI insights a world of reputation research, analysis and thinking building corporate reputation through csr initiatives: evolving standards" in Corporate Reputation Review, Vol. 8, No. 1, pp. 7-11.
31. Freeman, R.E. (1984), Strategic Management: A Stakeholder Approach, Pitman, Marshfield, MA.
32. Frynas, J.G. (2005), "The false developmental promise of corporate social responsibility: evidence from multinational oil companies" in International Affairs, Vol. 81, No. 3, pp. 581-98.
33. Hargroves, K.C., Smith, M.H. (2005), Natural Advantage of Nations: Business Opportunities, Innovation and Governance in the 21st Century, Earth Scan, London.
34. Hill, R.P., Stephens, D., Smith, I. (2003), "Corporate social responsibility: an examination of individual firm behavior" in Business and Society Review, Vol. 108, No. 3, pp. 339-64.
35. Hopkins, M. (2003), "Why corporate social responsibility?", The Planetary Bargain Corporate Social Responsibility Matters, Earth Scan, London.
36. Hunt, S.D. (2000), A General Theory of Competition, Sage, Thousand Oaks, CA.
37. Jamali, D., Mirshak, R. (2007), "Corporate social responsibility (CSR): theory and practice in a developing country context" in Journal of Business Ethics, Vol. 72, No. 3, pp. 243-62.
38. Karna, J., Hansen, E., Juslin, H. (2003), "Social responsibility in environmental marketing planning" in European Journal of Marketing, Vol. 37, Nos 5/6, pp. 848-71.
39. Kotler, P., Lee, N. (2005), Corporate Social Responsibility Doing the most Good for your Company and Your Cause, Wiley, Hoboken, NJ.
40. Langtry, B. (1994), "Stakeholders and the moral responsibilities of business" in Business Ethics Quarterly, Vol. 4, No. 4, pp. 431-43.
41. Lantos, G.P. (2001), "The boundaries of strategic corporate social responsibility" in Journal of Consumer Marketing, Vol. 18, No. 7, pp. 595-632.
42. Leisinger, K.M. (2005), "The corporate social responsibility of the pharmaceutical industry: idealism without illusion and realism without resignation" in Business Ethics Quarterly, Vol. 15, No. 4, pp. 577-94.
43. Lewis, S. (2003), "Reputation and corporate responsibility" in Journal of Communication Management, Vol. 7, No. 4, pp. 356-64.
44. Litz, R.A. (1996), "A resource based view of the socially responsible firm; stakeholder interdependance, ethical awareness and issue responsiveness as strategic asset" in Journal of Business Ethics, Vol. 15, No. 12, pp. 1355-64.
45. Lockett, A., Moon, J., Visser, W. (2006), "Corporate social responsibility in management research: focus, nature, salience and sources of influence" in Journal of Management Studies, Vol. 43, No. 1, pp. 115-36.
46. McAlister, D., Ferrell, L. (2002), "The role of strategic corporate philanthropy in marketing strategy" in European Journal of Marketing, Vol. 36, No. 5, pp. 689-708.
47. McGuire, J., Schneeweis, T., Hill, J. (1986), "An analysis of alternative measures of strategic performance" in Lamb, R., Stravastava, P. (Eds.), Advances in Strategic Management, Vol. 4, JAI Press, Greenwich, CT, pp. 107-53.
48. McWilliams, A., Siegel, D.S., Wright, P.M. (2006), "Corporate social responsibility: strategic implications" in Journal of Management Studies, Vol. 43, No. 1, pp. 1-18.
49. Meehan, J., Meehan, K., Richards, A. (2006), "Corporate social responsibility: the 3C-SR model" in International Journal of Social Economics, Vol. 33, Nos 5/6, pp. 386-98.
50. Miles, M.P., Covin, J.G. (2000), "Environmental marketing: a source of reputational, competitive, and financial advantage" in Journal of Business Ethics, Vol. 23, No. 3, pp. 299-311.
51. Mitchell, R.K., Agle, B.R., Wood, D.J. (1997), "Toward a theory of stakeholder identification and salience: defining the principle of who and what really count" in Academy of Management Review, Vol. 22, No. 1, pp. 853-86.
52. Moir, L. (2001), "What do we mean by corporate social responsibility?" in Corporate Governance, Vol. 1, No. 2, pp. 16-22.
53. Neville, B.A., Bell, S.J., Mengüç, B. (2005), "Corporate reputation, stakeholders and the social performance-financial performance relationship" in European Journal of Marketing, Vol. 39, Nos 9/10, pp. 1184-98.
54. NTPC (2007), available at: www.ntpc.co.in/infocus/ashutilisation.shtml (accessed September 20, 2007).
55. NTPC (2009), available at: www.ntpc.co.in/cms/index.php?page=ash-utilization (accessed January 14, 2009).
56. Ofori, D.F., Hinson, R.E. (2007), "Corporate social responsibility (CSR) perspectives of leading firms in Ghana", Corporate Governance, Vol. 7, No. 2.
57. Osborn, R.N., Hagedoorn, J. (1997), "The institutionalization and evolutionary dynamics of interorganizational alliance and networks" in The Academy of Management Journal, Vol. 40, No. 2, pp. 261-78.
58. Pachauri, R.K. (Ed.) (2004), "Business unusual: championing corporate social responsibility", Excerpts from CEO Forum 2004 Held in New Delhi on 4 February 2004, Tata Energy Research Institute, New Delhi.
59. Perrini, F. (2005), "Building a European portrait of corporate social responsibility reporting" in European Management Journal, Vol. 23, No. 6, pp. 611-27.
60. Polonsky, M.J. (1996), "Stakeholder management and the stakeholder matrix: potential strategic marketing tools" in Journal of Marketing-Focused Management, Vol. 1, No. 1, pp. 209-29.
61. Porter, M.E., Kramer, M.R. (2002), "The competitive advantage of corporate philanthropy" in Harvard Business Review, Vol. 80, No. 12, pp. 56-68.
62. Porter, M.E., Kramer, M.R. (2006), "Strategy & society: the link between competitive advantage and corporate social responsibility" in Harvard Business Review, Vol. 84, No. 12, pp. 56-68.
63. Porter, M.E., Linde, C.V.D. (1995), "Green and competitive: ending the stalemate" in Harvard Business Review, Vol. 9, No. 4, pp. 120-34.
64. Prahalad, C.K. (2004), The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits, Pearson Education, Delhi.
65. Reinhardt, F.L. (1998), "Environmental product differentiation: implications for corporate strategy" in Californian Management Review, Vol. 40, No. 4, p. 43.
66. Ricks, J.M. Jr (2005), "An assessment of strategic corporate philanthropy on perceptions of brand equity variables" in Journal of Consumer Marketing, Vol. 22, No. 3, pp. 121-34.
67. Riordan, C.M., Gatewood, R.D., Bill, J.B. (1997), "Corporate image: employee reactions and implications for managing corporate social performance" in Journal of Business Ethics, Vol. 16, pp. 401-12.
68. Royle, T. (2005), "Realism or idealism? Corporate social responsibility and the employee stakeholder in the global fast-food industry" in Business Ethics: A European Review, Vol. 14, No. 1, pp. 42-55.
69. Russo, M., Fouts, P. (1997), "A resource-based perspective on corporate environmental performance and profitability" in Academy of Management Journal, Vol. 40, No. 3, pp. 534-59.
70. Salzmann, Ol., Ionescu-somers, A., Steger, U. (2005), "The business case for corporate sustainability: literature review and research options" in European Management Journal, Vol. 23, No. 1, pp. 27-36.
71. Smith, T. (2005), "Institutional and social investors find common ground" in The Journal of Investing, pp. 57-65, Fall.
72. Spicer, B.H. (1978), "Investors, corporate social performance and information disclosure: an empirical study" in Accounting Review, Vol. 53, pp. 94-111.
73. Székely, F., Knirsch, M. (2005), "Responsible leadership and corporate social responsibility: metrics for sustainable performance" in European Management Journal, Vol. 23, No. 6, pp. 628-47.
74. Thorelli, H.B. (Ed.) (1977) in Strategy Plus Structure Equals Performance, Indiana University Press, Bloomington, IN, pp. 53-82.
75. Ullmann, A. (1985), "Data in search of a theory: a critical examination of the relationships among social performance, social disclosure, and economic performance" in Academy of Management Review, Vol. 10, pp. 540-77.
76. Valor, C. (2005), "Corporate social responsibility and corporate citizenship: towards corporate accountability" in Business and Society Review, Vol. 110, No. 2, pp. 191-212.
77. Waddock, S. (2004), "Parallel universes: companies, academics, and the progress of corporate citizenship" in Business and Society Review, Vol. 109, No. 1, pp. 5-42.
78. Wernerfelt, B. (1984), "The resource-based view of the firm" in Strategic Management Journal, Vol. 5, No. 2, pp. 171-80.
79. Werther, W.B., Chandler, D. (2006), The Strategic Context of CSR, Strategic Corporate Social Responsibility: Stakeholders in a Global Environment, Sage, London.
80. Whetten, D.A., Rands, G., Godfrey, P. (2002), "What are the responsibilities of business to society?" in Pettigrew, A.M., Howard, T., Whittington, R. (Eds.), Handbook of Strategy and Management, Sage, London, pp. 373-409.
81. Windsor, D. (2006), "Corporate social responsibility: three key approaches" in Journal of Management Studies, Vol. 43, No. 1, pp. 93-114.
82. Yeoh, P. (2007), "The direction and control of corporations: law or strategy?", Managerial Law, Vol. 49, Nos 1/2.
83. Yin, R.K. (2003), Case Study Research Design and Methods, Sage, New Delhi.
84. Youd-Thomas, S. (2005), "Back to its roots: CSR and the co-operative movement" in Consumer Policy Review, Vol. 15, No. 2, pp. 52-7.
85. Zagenczyk, T.J. Jr (2004), "Using social psychology to explain stakeholder reactions to an organization's social performance" in Business and Society Review, Vol. 109, No. 1, pp. 97-101.
86. Rumelt, R. (1980), "The evaluation of business strategy" Glueck, W.F. (Ed.), Business Policy and Strategic Management, McGraw-Hill, New York, NY.