Corporate Reputation and Crisis Management: The Threat and Manageability of Anti-corporatism

Corporate Reputation Review

Volumn 7, Issue 4, 2005, Pages 377-387

  Tucker, Laura ^a   Melewar, T C ^b  

^a Kilvington Leith Marketing Ltd   (United Kingdom)

^b UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 67650259359     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540233     Document Type: Article

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