A dynamic process of buyer-seller technology adoption

Journal of Business and Industrial Marketing

Volumn 25, Issue 3, 2010, Pages 220-228

  Lee, Jongkuk ^a   Qualls, William J ^b  

^a Associate Professor Ewha School of Business Ewha Womans University 52 Ewhayeodae gil Seodaemun gu   (South Korea)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Buyer seller relationships; Channel members; Marketing models; Technology led strategy

Indexed keywords

EID: 77049086561     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621011027812     Document Type: Article

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