Customers and customer relationships in service firms: The perspective of the resource-based view

Marketing Theory

Volumn 3, Issue 1, 2003, Pages 119-143

  Gouthier, Matthias ^a   Schmid, Stefan ^b  

^a CATHOLIC UNIVERSITY OF EICHSTÄTT INGOLSTADT   (Germany)

^b ESMT European School of Management and Technology   (Germany)

Author keywords

competitive advantage; customer relationship management; customers; resource based view; service management; strategic management

Indexed keywords

EID: 84990359347     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593103003001007     Document Type: Article

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