Emerging market conditions and their impact on first mover advantages - An integrative review

International Marketing Review

Volumn 14, Issue 6, 1997, Pages 461-485

  Nakata, Cheryl ^a   Sivakumar, K ^a  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000212069     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339710192993     Document Type: Article

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