Survival in markets with network effects: Product compatibility and order-of-entrv effects

Journal of Marketing

Volumn 74, Issue 4, 2010, Pages 1-14

  Wang, Qi ^a   Chen, Yubo ^b   Xie, Jinhong ^c,d  

^a BINGHAMTON UNIVERSITY   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

^c Department of International Business ^*  (United States)

^d UNIVERSITY OF FLORIDA   (United States)

Author keywords

Network effects; Order of entry effects; Product compatibility; Survival analysis

Indexed keywords

EID: 77954465381     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.74.4.1     Document Type: Article

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