Does market orientation matter?: A test of the relationship between positional advantage and performance

Strategic Management Journal

Volumn 22, Issue 9, 2001, Pages 899-906

  Hult, G Tomas M ^a   Ketchen Jr , David J ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Market orientation; Multinational corporations; Organizational performance; Resource based view

Indexed keywords

EID: 0009442558     PISSN: 01432095     EISSN: None     Source Type: Journal    
DOI: 10.1002/smj.197     Document Type: Article

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