Signaling new product introductions: A framework explaining the timing of preannouncements

Journal of Business Research

Volumn 46, Issue 1, 1999, Pages 45-56

  Kohli, Chiranjeev ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033194033     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(98)00041-1     Document Type: Article

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