Survey research in B2B marketing: Current challenges and emerging opportunities

Handbook of Business-to-Business Marketing

Volumn , Issue , 2012, Pages 699-714

  Rindfleisch, Aric ^a   Antia, Kersi D ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84881845826     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781781002445.00050     Document Type: Chapter

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