Socially desirable response tendencies in survey research

Journal of Marketing Research

Volumn 47, Issue 2, 2010, Pages 199-214

  Steenkamp, Jan Benedict E M ^a   De Jong, Martijn G ^b   Baumgartner, Hans ^c  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b ERASMUS UNIVERSITY   (Netherlands)

^c PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Egoistic response tendencies; Impression management; International marketing; Moralistic response tendencies; Selfdeceptive enhancement; Socially desirable responding; Survey research

Indexed keywords

EID: 77951191764     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.2.199     Document Type: Review

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