Split-question aire desians : A new tool in survey designnd panel management: Shorter surveys ease the burden on respondents and help generate quality results

Marketing Research

Volumn 13, Issue 2, 2001, Pages 14-19

  Vriens, Marco ^a   Wedel, Michel ^b,c   Sándor, Zsolt ^c  

^a Millward Brown IntelliQuest   (United States)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

^c UNIVERSITY OF MICHIGAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77449129651     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (5)

1. Kamakura, W. A. and M. Wedel (2000), "Factor Analysis and Missing Data," Journal of Marketing Research, 37, 490-498.
2. Little, R. I. A. and D. B. Rubin (1987), Statistical Analysis with Missing Data. New York: J. Wiley & Sons.
3. Raghunathan, T. E. and J. Grizzle (1995), "A Split-Questionnaire Survey Design," Journal of the American Statistical Association, 90, 429, 54-63.
4. Roszkowski, M. J. and A. G. Bean (1990), "Believe It or Not: Longer Questionnaires Have Lower Response Rates," Journal of Business and Psychology, 4, 495-509.
5. Schaffer, J. L. (1997), Analysis of Incomplete Multivariate Data. London, U. K.: Chapman & Hall.