The role of leaders in internal marketing

Journal of Marketing

Volumn 73, Issue 2, 2009, Pages 123-145

  Wieseke, Jan ^a   Ahearne, Michael ^a   Lam, Son K ^b   Van Dick, Rolf ^c  

^a RUHR UNIVERSITY BOCHUM   (Germany)

^b UNIVERSITY OF HOUSTON   (United States)

^c GOETHE UNIVERSITY   (Germany)

Author keywords

Customer contact employees; Internal marketing; Middle managers; Organizational identification; Sales

Indexed keywords

EID: 63049097002     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.73.2.123     Document Type: Article

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