Split questionnaire design for massive surveys

Journal of Marketing Research

Volumn 45, Issue 5, 2008, Pages 608-617

  Adigüzel, Feray ^a   Wedel, Michel ^b  

^a VU University   (Netherlands)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

Kullback Leibler distance; Missing data; Modified Fedorov algorithm; Multiple imputation; Questionnaire design

Indexed keywords

EID: 56049106617     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.45.5.608     Document Type: Article

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