The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?

Journal of Consumer Psychology

Volumn 14, Issue 1-2, 2004, Pages 64-74

  Morwitz, Vicki G ^a   Fitzsimons, Gavan J ^b  

^a NEW YORK UNIVERSITY   (United States)

^b DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2342660720     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp1401&2_8     Document Type: Article

References (25)

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