Loyalty program planning and analytics

Journal of Consumer Marketing

Volumn 22, Issue 6, 2005, Pages 332-339

  Banasiewicz, Andrew ^a  

^a MarkSim LLC   (United States)

Author keywords

Loyalty schemes; Process planning

Indexed keywords

EID: 25444507127     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760510623920     Document Type: Review

References (2)

1. Assael, H. (1995), Consumer Behavior and Marketing Action, South-Western Publishing, Cincinnati, OH, pp. 558-9.
2. Banasiewicz, A. (2004), "Acquiring high value, retainable customers", Journal of Database Marketing, December.