The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention

International Journal of Research in Marketing

Volumn 26, Issue 3, 2009, Pages 207-215

  Becker, Jan U ^a   Greve, Goetz ^b   Albers, Sönke ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b International School of Hamburg   (Germany)

^c UNIVERSITY OF KIEL   (Germany)

Author keywords

CRM process; Customer life cycle; Customer relationship management

Indexed keywords

EID: 67651161875     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2009.03.006     Document Type: Article

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